Academic Overview

The Customer Experience Program at Tombolo Institute at Bellevue College is intended to train you and develop your abilities to apply innovative customer experience principles to increase ROI at your organization. Learn to analyze, manage, and build techniques to create and deliver customer experiences that are unique and valuable in the marketplace. Develop your strategies to solve messy, real-world problems and help you to communicate results. Gain technical, analytical and communication skills through our project-based interdisciplinary curriculum, which seeks to provide a comprehensive understanding of the new customer experience.

Who Should Attend

With true design thinking and creative problem-solving innovation involving everyone in your organization, the program is ideal for a wide variety of backgrounds, including:

Director of Business Development
Vice President of Marketing
Senior Marketing Manager
Brand Manager
Financial Analyst
Marketing Director
Marketing Manager
Director of Operations
Business Intelligence Manager
Product Manager
Project Manager
Entire Project Teams

Interdisciplinary Approach

Practical Outcomes

Customer Experience requires you to work as a team across disciplines to understand the entire customer experience. Our curriculum is designed to engage you and your peers in hands-on learning opportunities to solve real-world problems.

Hands-On Learning

Our program is designed to lead you in solving real-world problems by facilitating exercises and simulations. Our interactive, hands-on sessions utilize best-practice methods and frameworks. In our online offerings, you'll have access to weekly virtual interaction with faculty and peers.

Our faculty and leadership consult directly with organizations in today's marketplace ensuring you will leave the program with skills and knowledge to ask the right questions and manage your teams using the Customer Experience Approach.

Actionable Toolkit

During the program, you'll complete your own Professional Customer Experience Portfolio and apply your learnings toward your Capstone Project: a real or hypothetical problem, solution and strategic plan.

Key Takeaways

Customer Research Methods - Segmentation, Persona, Emotional Response, Feedback
Data Analytics - Predictive & Prescriptive Analytics
Innovation Tools - Refinement, Iteration & Testing
Measurement & ROI - Success Criteria & Experience KPIs