Advisory Board Member Profile
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Alex Lauver
Outdoor Research
Director of Commercial Innovation |
Areas of Expertise:
Data Science & Design Thinking, Ideation & Innovation, Prototyping, Testing & Iteration;To Market - The New Business Plan
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Alex’s career has been in the Outdoor Industry from day one and is currently Director of Commercial Innovation at Outdoor Research where he specializes in advanced materials, sustainability, and high-performance apparel. Past experiences include Eastern Mountain Sports, Eddie Bauer, Farbank Enterprises, and Cabela’s. He earned a Bachelor of Science in Apparel Merchandising, Design, and Production from Iowa State University with a heavy emphasis in International Trade and Business.
Alex lives in West Seattle, WA with his wife Kristin, son Paxton, and Golden Retriever Kona and enjoys fly fishing, road bikes, and all things outdoors. He’s traveled to 46 of the 50 states and 17 countries and is passionate about the cultural experiences foreign travel provides including sharing local meals.
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