Advisory Board Member Profile
|
Andrea Morgan
Senior Manager, Business Strategy and Operations, Strategic Growth Initiative
|
Areas of Expertise:
Introduction to Design Thinking, Your Customers - Their Journey, Empathy & Storytelling, Ideation & Innovation, Prototyping, Testing & Iteration, To Market - The New Business Plan, The Design Thinking Organization
|
Andrea Morgan's passion for user-centered product development began in her first job at Nicolet Instruments, when she was tasked with simplifying the operation of a complex scientific instrument for use on manufacturing production lines. After leading the company's first usability efforts, she became convinced of the value of developing deep customer understanding to both build the right product and build the product right. After moving into product management at a healthcare software startup, she continued to apply user-centered principles to product development. Andrea has over 15 years of experience leading product management and user experience activities for software, hardware and implanted medical devices at companies ranging from small, pre-commercial startups to Fortune 500 corporations.
After joining Varian Medical Systems, she has held positions leading strategic marketing for a new product line, driving a strategic initiative and incubating new businesses within the Technology Innovation Office. She currently leads Business Strategy and Operations for a business unit exploring new markets.
|
