Advisory Board Member Profile
|
Barney Herrera
VP Stratigic Partnership
|
Areas of Expertise:
Your Customers - Their Journey, Empathy & Storytelling, Ideation & Innovation
|
Barney Herrera is proof that you can always go home again—and do important things. After eight years as a grad student and professional in New York and Las Vegas—where he found himself negotiating against people for large employers—he’s excited to be back in Seattle. Now he works to connect with people, building partnerships that help Seattle Credit Union provide relevant and innovative banking services. Barney’s network is an “everybody network,” not a “good old boys network,” and it helps… well, everybody.
Many Seattle Credit Union members have lived the immigrant experience. So has Barney; as a boy he even translated for family members. A Bachelors and two Masters degrees later, he uses that experience to find partners that align with Seattle Credit Union’s mission and vision. First and foremost Barney seeks to understand rather than to be heard. Out in Seattle’s various communities, Barney and his team have learned their unique needs—especially that personal finance is almost always at the root of problems in underserved and unbanked groups. Then he can bring cutting-edge, inclusive banking products and creative solutions to partner organizations and their clients. That’s why Seattle Credit Union can show up where financial institutions traditionally don’t, but are sorely needed. Now that Barney’s back in Washington, he’s enjoying the outdoors and the rain—he missed the Pacific Northwest’s natural beauty in New York and felt “dried out” in Las Vegas. His two boys are enthusiastic athletes (soccer and baseball) and Barney and his wife travel all over to watch their games. Between sports and being out in the community, Barney is first and foremost built to lead and to support, and he’s hoping to have as big an impact in the region as he is with his kids.
|
