Advisory Board Member Profile
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Gustavo Asman
Senior Vice President & Creative Director
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Areas of Expertise:
Empathy & Storytelling, Ideation & Innovation
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Gustavo oversees Pyramid’s creative team while driving strategic thinking and creative problem solving across the firm. Gustavo’s impressive career as a creative director has led him around the world, while building the habit of looking at challenges from myriad perspectives. Originally from Argentina, Gustavo has worked in Buenos Aires, Lima, New York, and joined Pyramid in 2014 after two years in Southeast Asia, as Ogilvy & Mather Indonesia’s chief creative officer.
Gustavo has taught advertising classes–copywriting, team practice, conceptualization–in Buenos Aires, Lima and New York, for nine years. And the work he’s led in collaboration with clients and teammates has won more than 100 international awards for creativity and results, including five Cannes Lions.
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