Advisory Board Member Profile
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Kim Arispe
Associate Creative Director
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Areas of Expertise:
Your Customers - Their Journey, Empathy & Storytelling, Ideation & Innovation
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Kim Arispe is a Creative Director who leads teams to create award-winning work in traditional advertising and digital marketing for clients like Starbucks, Target, Procter & Gamble, Zulily, Home Depot, H-E-B Grocery, Time Warner Cable, Texas Department of Transportation, Baptist Health Systems, and the San Antonio Spurs.
Her experience includes crafting customer-centered multichannel advertising campaigns, experiential marketing, brand development, email marketing, apps and games. She has been recognized by the American Advertising Federation, Logo Lounge, Font Aid, the Aster Awards, and HOW Design Magazine. Kim’s passion for the psychology and impact of color on the customer experience led her to train under Leatrice Eiseman, Director of the Pantone Color Institute, to become a Certified Color Expert. Outside of her day job, Kim's passion for bringing people together over cocktails led her to publish her first book, Liberal Libations, to empower the cocktail enthusiast to craft bar-quality cocktails for a large crowd or for an intimate gathering. As a native Texan living in Seattle, she enjoys mixing up margaritas and hunting for good Tex-Mex with her husband of 20 years.
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